Retail Marketing Executive

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Job description

Job Purpose:

The brand executive will be responsible for developing and distributing all internal below the line marketing. The Brand executive will be a highly skilled copywriter and will play a pivotal role in managing our offline brand and support our B2B and B2C reputation.

Responsibilities and Key Performance Activities:

  • Develop and deliver a Marketing and Promotional plan to support the network of retail stores in a timely roadmap to support all marketing campaigns
  • Master, manage and develop the brand / product portfolio through brand sales analysis and growth strategies.
  • Work with Director of HR department to develop their Employer Brand
  • Keep up to date with market trends and new developments utilizing information for business improvement.
  • Liaison and co-ordinate marketing campaigns with the internal support teams, e.g., Online Marketing Team, Graphic Design and Support Marketing.
  • Liaise with the sales team on new store opening and merchandise requirements.
  • Daily response to customer marketing support material requests.
  • Research consumer needs, monitor market trends, identify, and propose potential marketing activities to invest in based on findings.

Required Experience and Considerations

  • Qualification in Copywriting
  • Strong understanding of trade and consumer behavior.
  • Excellent organisational and project management skills, with strong attention to detail.
  • Experience in point of sale, preferably in Retail.
  • Creative mindset with the ability to conceptualize and execute engaging brand /marketing campaigns.
  • Strong analytical and problem-solving abilities.
  • Excellent interpersonal and communication skills.
  • Proficient in Microsoft Office suites
  • Financial and budget management skills

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