Field Sales Executive

Job description

We’re looking for a Field Sales Representative who goes beyond relationship-building and quota-chasing someone who uses data and insights to deeply understand their customer base, identify opportunities, and drive smarter sales strategies. This role combines on-the-ground selling with analytical thinking to maximize territory performance.

Key Responsibilities:

Customer & Territory Management

• Manage and grow a portfolio of accounts within an assigned territory
• Segment customers based on behavior, value, and potential
• Build strong, long-term relationships with key decision-makers
• Plan and execute regular in-person visits with clear objectives

Analytical Sales Approach

• Analyze sales data, customer trends, and buying patterns to identify opportunities
• Use CRM and sales tools to track performance and uncover insights
• Develop territory plans based on data
• Monitor KPIs such as conversion rates, average deal size, and customer lifetime value

Opportunity Identification & Strategy

• Identify high-potential accounts and prioritize outreach accordingly
• Develop tailored sales strategies based on customer-specific insights
• Spot opportunities using data signals
• Anticipate customer needs through trend analysis

Reporting & Forecasting

• Maintain accurate pipeline and forecasting reports
• Provide insights-driven updates to management (not just activity reports)
• Track performance against targets and adjust strategies proactively

Collaboration

• Work closely with marketing to align on campaigns and lead quality
• Share field insights to inform product development and pricing strategies
• Collaborate with technical and operations teams for account growth

Key Skills & Competencies:

Sales Expertise

• Proven experience in field sales, account management, or territory management
• Strong negotiation and closing skills
• Ability to manage complex sales cycles

Analytical Thinking

• Comfortable working with data, dashboards, and CRM systems
• Ability to translate data into actionable sales strategies
• Strong problem-solving and critical thinking skills

Customer Insight

• Skilled at understanding customer needs beyond surface-level conversations
• Ability to identify patterns in customer behavior and preferences

Tools & Technology

• Experience with CRM platforms
• Proficiency in Excel or similar tools for data analysis
• Familiarity with sales analytics or BI tools is a plus

Communication

• Clear and confident presentation skills

Key Performance Indicators (KPIs):

• Revenue growth within territory
• Customer retention and expansion rates
• Pipeline health and forecast accuracy
• Average deal size and sales cycle length
• Account penetration and share of wallet

Ideal Candidate Profile:

• Balances relationship-building with data-driven decision-making
• Curious and proactive asks “why” and digs into the numbers
• Highly organized and disciplined in territory planning
• Comfortable working autonomously in the field
• Continuously looks for ways to optimize performance

Nice-to-Have:

• Experience in data-driven sales environments
• Experience using customer segmentation or predictive sales techniques