Area Sales Manager (West of Ireland)

Job description

Our client is seeking an experienced and driven Area Sales Manager to lead sales growth and customer engagement within a designated territory. This role requires a commercially focused, technically competent sales professional with strong relationship-building skills and the ability to develop strategic growth initiatives within the plumbing and heating industry.

Key Responsibilities

• Drive sales of products and services within the assigned region, ensuring targets and KPIs are achieved.
• Manage and develop relationships with individual business owners, national merchants, installers, and plumbing contractors.
• Act as the first point of contact for customers regarding sales queries.
• Provide product advice and light technical guidance; confidence in engaging with plumbing contractors is essential.
• Manage a defined sales territory with a strong focus on customer acquisition and retention.
• Develop, build, and maintain excellent relationships with current and prospective clients.
• Identify and maximise opportunities through proactive networking and market engagement.
• Implement and communicate a local strategic business plan aligned with company objectives.
• Demonstrate strong industry knowledge and effectively communicate with business owners and decision-makers.
• Collaborate internally to support the development of new technologies and innovative route-to-market strategies.
• Build and maintain effective cross-functional working relationships with internal support departments.
• Work closely with the Sales Manager on forecasting, pipeline management, and future growth planning.
• Support and assist in the implementation of company marketing initiatives as required.

Candidate Profile

The successful candidate will demonstrate:

• Minimum 4+ years’ Sales Management experience.
• Light technical knowledge required but a dedicated engineer will support
• Proven track record of delivering results and exceeding sales targets.
• Experience in developing and executing a Strategic Sales Plan.
• Highly motivated, energetic, and self-driven.
• Dynamic, results-oriented, and commercially astute.
• Excellent communication and relationship-building skills.
• Ability to engage confidently with business owners and senior decision-makers.
• Relevant third-level qualification desirable, or equivalent industry experience.

Key Competencies

• Strategic Thinking
• Commercial Awareness
• Technical Aptitude
• Relationship Management
• Negotiation & Influencing
• Territory & Pipeline Management
• Team Collaboration