Digital Marketing Manager

The Opportunity

Our client is seeking a commercially focused Digital Marketing Manager to take ownership of its marketing strategy, digital presence and lead generation activities. This is a hands-on role for an experienced B2B marketer who can translate strategy into measurable business results through targeted digital campaigns, content creation, marketing automation and CRM-driven insights.

The successful candidate will play a key role in maximising the organisation’s recent investment in CRM and marketing technology, helping to drive customer engagement, generate qualified sales opportunities and strengthen market presence. Working closely with sales, technical and service teams, this role offers the opportunity to make a tangible impact on business growth and commercial performance.

This hybrid role combines home working with regular attendance at the company’s office in Co. Kildare. Occasional travel to customer sites, industry events and supplier meetings may be required.

Key Responsibilities

Marketing Strategy & Planning

• Develop and execute the annual marketing plan aligned to business objectives.
• Manage the marketing budget, including forecasting, supplier management, expenditure control and ROI reporting.
• Identify opportunities to increase brand awareness, product recognition and customer engagement.
• Work closely with supplier marketing teams to align campaigns and maximise marketing opportunities.

Digital Marketing & Lead Generation

• Develop and manage integrated digital marketing campaigns across LinkedIn, email marketing, SEO and paid digital channels.
• Deliver targeted drip-feed campaigns to strengthen market awareness and support lead generation.
• Generate and nurture qualified leads through data-driven marketing initiatives.
• Continually optimise campaigns through testing, analytics and customer insight.

Content Creation & Brand Development

• Produce engaging and commercially relevant content including:
• Case studies
• Product and application stories
• Website content
• Landing pages
• Email campaigns
• Sales collateral
• Translate technical information into clear and compelling customer-focused messaging.
• Ensure brand consistency across all marketing communications and channels.

CRM, Automation & AI

• Act as the internal champion for CRM and marketing automation platforms.
• Develop audience segmentation, campaign tracking and automated customer journeys.
• Build and manage nurture campaigns using customer interests, industry sectors, purchase history and buying stage data.
• Leverage AI tools such as Claude and other technologies to analyse customer behaviour, identify buying patterns and uncover new commercial opportunities.
• Work with implementation partners to enhance marketing effectiveness and reporting capabilities.

Website Development

• Manage ongoing enhancements to the existing website.
• Lead the planned website redevelopment project, including:
• Requirements gathering
• Agency selection
• Budget management
• Content development
• CRM integration
• Testing and launch

Customer Lifecycle Marketing

• Develop programmes that support:
• Customer onboarding
• Retention strategies
• Repeat business
• Product adoption
• Cross-selling opportunities
• Create tailored customer journeys designed to improve engagement and long-term customer value.

Events & Campaign Coordination

• Coordinate marketing support for supplier campaigns, product launches, webinars and industry events.
• Manage event promotion, lead capture activities and post-event follow-up.
• Collaborate with internal and external stakeholders to maximise campaign effectiveness.

Reporting & Analytics

• Track and report on key marketing metrics including:
• Qualified leads
• Conversion rates
• Campaign ROI
• Pipeline contribution
• Revenue impact
• Utilise analytics, customer insights and A/B testing to continuously improve performance.

Candidate Profile

Essential Experience

• Minimum 3 years’ experience in a digital marketing, demand generation or marketing management role.
• Proven track record of delivering successful digital campaigns with measurable commercial outcomes.
• Strong understanding of:
• Customer segmentation
• Lead generation
• Customer journeys
• Lifecycle marketing
• Marketing automation
• Campaign performance analysis
• Hands-on experience managing email marketing, LinkedIn campaigns, website content and SEO initiatives.
• Experience using CRM and marketing automation platforms to build targeted campaigns and track marketing performance.
• Experience utilising AI tools such as Claude, ChatGPT or similar platforms to generate marketing insights and recommendations.
• Excellent written communication and content creation skills.
• Strong project management skills with the ability to manage multiple campaigns, stakeholders and deadlines simultaneously.

Desirable Experience

• Experience with Salesforce Sales Cloud, Marketing Cloud and/or Revenue Cloud.
• Salesforce certifications or similar CRM qualifications.
• Experience in B2B marketing within life sciences, laboratory equipment, healthcare, scientific services or another technical sector.
• Experience leading website redevelopment or digital transformation projects.
• Experience using market intelligence, automation or research tools to identify target organisations and buying signals.

Qualifications

• Degree or qualification in Marketing, Business, Communications or a related discipline, or equivalent practical experience.
• A Life Sciences qualification would be advantageous.

Personal Attributes

• Commercially minded with a strong focus on results and return on investment.
• Data-driven and analytical in approach.
• Highly organised with excellent project management capabilities.
• Curious and eager to understand technical products and industries.
• Self-motivated, proactive and capable of working independently.
• Strong stakeholder management and relationship-building skills.

Why Apply?

This is an excellent opportunity for an ambitious marketing professional to take ownership of a growing organisation’s digital marketing strategy and play a key role in driving commercial growth. The successful candidate will have the autonomy to shape campaigns, influence business performance and work with modern CRM, automation and AI technologies in a dynamic B2B environment.