Sales Representative – Genomics, NGS & Laboratory Automation

Our client is a leading distributor of genomics, next-generation sequencing (NGS), and laboratory automation solutions. They represent a portfolio of best-in-class global manufacturers and support academic, clinical, biotech, and pharmaceutical laboratories with high-quality products, application expertise, and local service.

Role Summary

The Sales Representative is responsible for driving revenue growth by selling a multi-vendor portfolio of genomics, next generation sequencing, and laboratory automation products within an assigned territory. This role focuses on developing strong customer relationships, identifying new opportunities, and acting as the primary interface between customers and our manufacturing partners.

Key Responsibilities

Territory & Account Management

• Manage and grow an assigned territory, including academic, clinical, biotech, and pharmaceutical accounts
• Develop strong relationships with scientists, lab managers, purchasing teams, and key decision-makers
• Identify customer needs and recommend appropriate solutions across multiple vendor product lines
• Maintain a robust sales pipeline and accurate forecasts

Sales Execution

• Promote and sell genomics, next generation sequencing, and laboratory automation products, including instruments, consumables, and services
• Coordinate product demonstrations, evaluations, and technical discussions with vendor specialists or Field Application Scientists
• Lead the full sales cycle from opportunity identification through closing and post-sale follow-up
• Meet or exceed individual and territory sales targets

Vendor & Partner Coordination

• Act as the primary local representative for manufacturing partners
• Collaborate with vendor sales and technical teams to support complex opportunities
• Stay current on vendor product updates, competitive positioning, and pricing strategies
• Ensure compliance with vendor agreements and territory rules

Market Development

• Identify emerging market trends, new technologies, and customer requirements
• Provide feedback to internal teams and suppliers on market needs and competitive activity
• Represent the company and vendor partners at conferences, trade shows, and customer events

Operational Responsibilities

• Maintain accurate CRM records, including opportunity tracking and forecasting
• Support quotations, tenders, and procurement processes
• Ensure high levels of customer satisfaction and long-term account retention

Required Qualifications

• Bachelor’s, master’s or PhD in Cell Biology or Molecular Biology
• 2+ years of sales experience in life science tools, genomics, next generation sequencing, or laboratory automation
• Strong understanding of molecular biology workflows and laboratory environments
• Proven ability to manage a territory and close sales opportunities
• Excellent communication, negotiation, and organizational skills
• Ability to balance multiple vendor product lines and priorities
• Willingness to travel within the assigned territory